SUMO SALAD CHOPPER

Targeting males and challenging the broad perception that a salad for a meal was no meal at all, we launched a campaign that would appeal to blokes. Heath Franklin from the Ronnie John’s Half Hour, played his clever alter ego, Chopper. "Eat some salad you fat bastard" was the catchphrase and this print campaign for SumoSalad soon had men eating salad in droves.

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