CARNIVAL P&O CRUISES GET YOURSELF ON BOARD

P&O Cruises' "Get yourself on board" promotion incentivised Travel Agents to recommend cruising to their customers. We designed three games of skill that had agents take a fun, interactive quiz that educated them of the new ships joining the fleet and their features and itineraries for the new cruising season.
Play the quizes Quiz 1 | Quiz 2 | Quiz 3

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The first stage was an html email sent to agents introducing them to the promotion and explaining the ways they could win a trip on board one of the cruises by registering their details and playing.

We then sent out a reminder email to encourage them to register and play if they hadn’t already. The email also asked them to watch out for the new quiz that was to soon arrive.

In the second stage agents received an email announcing the second quiz game was ready to be played. Agents were reminded that they could still register to play game one if they hadn’t done so.

Another email followed again reminding agents that there was still time to register for a chance to play both quizes and that the third one was on its way.

The last html email was sent to Travel Agents telling them that the third and final game was ready to be played and that even if they hadn’t registered until now they could still complete all three quizes for their chance to win.

This online campaign was one of the most successful ever conducted by the Carnival Sales Team with unprecedented response from the channel.

HTML emails that were sent out during the promotion