PAVILIONS AT BROKEN HEAD

Directed at high-net worth individuals (the ones who hang around the pages of the Rich 200) we had a two-part DM campaign on our hands. These magnificent homes built at Broken Head (5 mins south of Byron Bay) were certainly going to appeal, however we had to whet the appetite of these people with some well executed, attractive DM. The first piece to be sent was an envelope that had a handwritten letter accompanied by postcards from the area with personal messages written on the back. The second piece that was sent to those who had registered interest, had a beautiful handcrafted box with a stylish brochure, locally crafted scented candles and specially commissioned surfboard wax. It was a beautiful piece that showcased and set the mood of the Byron area.

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