RADIO & TV ADVERTISING

Broadcast advertising is still a valid tool in the marketer’s armoury, and we always enjoy the opportunity to turn our hand to television and radio production when given the chance. We believe that great broadcast advertising doesn’t need to cost the earth – like all communications at it’s core there needs to be a great idea, supported by an efficient approach to production.

FLIP VIDEO TVC

It’s been a blast being involved in Flip’s biggest integrated campaign in Australia. Flip Video cameras are the uber cool way to shoot and share video by making it simple, accessible and fun for anyone. Flip Video cameras are pre-loaded with FlipShare software to enable easy organising, editing, and seamless uploading to MySpace™, YouTube™ and other video sharing sites. They’re the market leader in the shoot and share category and have recently released their new range.

WENDELLS TVC

A complete integrated campaign was put together for Wendells comprising of radio, print and TV. Love was certainly in the air because the response after launch was enormous. I suppose people were ready to use a genuine site that wasn’t just a meat market.

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CHOPPER'S HEALTH RETREAT VIDEO

The brief was to target males and challenge the broad perception that a salad for a meal was no meal at all. On the back of the success of Heath Franklin’s Ronnie John’s Half Hour, the character of Chopper we felt would drive the message home in a humourous way. Good old uncle Chop Chop told men to “Eat some salad you fat bastards” and was supported by a print campaign and editorial in men’s magazines. The drive in males visiting SumoSalad stores dramatically rose and they realised that they could have a satisfying meal that was tasty and healthy.

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RADIO ADVERTISING