TOPFIELD FREEVIEW

Freeview launched to the public with the message that people needed to be ready to switch to digital by 2013 with freeview-ready set top boxes and PVRs. This was a terrific opportunity for Topfield to show their range of expertise in this area. This campaign had a strong POS component with tent cards, mini-brochures and t-shirts (for salespeople) plus lanyards with attached information cards educating salespeople of
the Topfield technology. A microsite was also developed that explained the product specifications
and benefits.

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