AMBIENT & GUERRILLA

Sometimes there's just a need to communicate differently. This might include getting on the ground at retail level to create a bit of noise to drive store traffic, or pushing boundaries depending on your threshold for risk! Some of these activities aren’t every client's cup of tea because they can come with an element of risk - that's why when you nail it, it makes it all worthwhile.

SUMOSALAD KRISPY KREME PROTEST

When there’s going to be a great launch event, hijack it! We saw the opportunity to get our client’s brand out there and all at Krispy Kreme’s expense. Like the Sydney Krispy Kreme launch, we knew that the Melbourne launch would be hyped up…and we were right. People had been camping out at the store overnight and there was live entertainment throughout and a queue of cars that backed up several hundreds of meters…yes, all for donuts. When the countdown was just about to happen our team of healthy protesters arrived in bulk (about 50)by bus, right out the front of the store. We ambushed the countdown with our protesters belting out chants and waving placards pushing SumoSalad’s message of healthy eating and a balanced diet. We weren’t the only ones interested in our protest, every television station decided to film us and it made national news that day as well as major newspapers. Generating half a million in publicity for very little outlay. A lot of fun indeed.

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