ABOUT US
We’re a creative agency with a difference – we understand that getting to market quickly and efficiently is one of the most important aspects of a successful campaign. Sure, clever thinking and creativity is important, but you don’t want to take too long to get to market while your competitors get on with the job at hand.Our philosophy evolved from our experience in multinational ad agencies, and what we saw as ineffective and inefficient practices designed to extract maximum revenue from clients, rather than delivering them great results.
The principals of the business are old enough to remember a time before the internet existed, but young enough to have embraced it early on in our careers. So you will get well-rounded experience across ALL types of media and a focus on using the right communications channels for your campaign....we have utilised them all and understand that multiple media are necessary to get your message to market these days.
We believe in open and honest relationships with clients, a sense of urgency and accountability and of course enjoyment and fun in what we do. Our team is tight-knit and focused on the work at hand, and we all enjoy to let our hair down (no offense Dave) and celebrate our clients’ success.
WHO WE ARE
ROB FRASER – MANAGING DIRECTOR B. Comm, MBA
Rob is passionate about delivering high quality, impactful campaigns for our clients whilst creating a fun and stimulating working environment for the team. Rob has worked as a Group Account Director at various agencies including Frontline, Euro RSCG, Leo Burnett and Lintas, and has also dabbled client-side for a couple of years just to see how green the grass was over there.
JEFF HAWKINS – FOUNDING CREATIVE DIRECTOR
Jeff is the ultimate art director with vast experience in such agencies as Saatchi & Saatchi, Adcell, FCB, Frontline as well as being a creative gun-for-hire for a few years. Jeff is passionate about the latest technology, but is from the old school when it comes to turning thoughts into sketches and renderings. A whiz with creative mechanics and complex items such as POS displays and trade show stands, Jeff is also an ideas man who loves nothing more than a business challenge that can be resolved creatively.
